Mairi Fairley

Senior Leadership

Mairi has over 10 years' experience in the Retail sector. She has a particular passion for apparel, international strategy and proposition improvement.

She also has considerable experience across all parts of corporate strategy including proposition improvement, pricing and promotion, international expansion and operating model improvement as well as due diligence work in both the Retail and Leisure sectors.

She has recently put her strategic experience into practice, spending 3 years at a premium womenswear brand creating and delivering the turnaround strategy, building the international business and completing a transaction before returning to OC&C.

Education & Prior Experience

  • Strategy, Business Development & International Director, Hobbs
  • Project Lead Health & Wellbeing, Tesco
  • MChem, Oxford University
"Businesses that put their customers and their employees at the heart of everything and that can make the hard choices on what not to do are often the most successful."

Related Publications

Tuesday 30 January 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future.

Tuesday 27 August 2019

Making plus size profitable

Plus sized clothing is one of the fastest growing sectors in UK fashion retail, but it is not without challenges

Tuesday 13 August 2019

How SheIn cracked the Gen Z online fashion market

The Chinese online fashion store SheIn is a phenomenon in the UK, rocketing from 500,000 to 4 million unique monthly visitors in just six months

Wednesday 16 January 2019

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there is little scope to get it wrong

Tuesday 23 October 2018

Bridging the trust gap

After a three-year slowdown in 2013-2015, the China luxury market is back on a solid growth trajectory

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