Facing the Fashion Future

Key structural trends fashion brands must act on now globally

Tuesday 30 January 2024


Fashion & apparel is one of the fastest-paced global industries, worth over 1.7 trillion dollars. Many would argue that fashion has a cyclical nature. What was on trend in the nineties is what can be seen in magazines and shop windows today. 

However, the reality of the modern-day fashion industry is fuelled by constantly changing consumer interests, trends, and service expectations. These are now all shaped within our digitally driven, globalised world.

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. Our report identifies five long-term trends for apparel businesses to align to when considering scale and growth for their future: 

  • Value for Money and Price 
  • Digital Capability 
  • Omnichannel Experience 
  • ESG & Sustainability 
  • AI & Tech-Enabled Operating Model and Supply Chain

If you're a brand, investor, or supplier eager to explore the underlying details of these key trends, access the full report below  or reach out to one of our experts: 

Antonio Uras 

Mairi Fairley

Read Publication

Experts in this insight:

Suggested Reading

Thursday 23 November 2023

OC&C Retail Proposition Index 2023

We’re delighted to share the OC&C Retail Proposition Index, which anoints this year’s winning retailers in the eyes of consumers, and also highlights the key trends influencing UK consumer behaviour over the last year. Now in its 13th year, the report is based on speaking to over 40,000 consumers and commenting on c.700 of the world’s leading brands.

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.