Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Christmas cheer?
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative
The great leap frog
E-commerce is a channel that everyone knows is important. However we believe that it is still frequently underestimated and opportunities are left on the table for retailers and consumers alike. It is not just a channel to sell to consumers – it fundamentally changes the interaction dynamic in consumer businesses
Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Time to re-think Hong Kong in your China strategy?
Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene
The dawn of the e-tailers
OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands
The big leagues
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Elephants can dance
Many industry-leading corporations grow systematically slower than they should – underperforming their sector’s growth and being outperformed by smaller, more nimble competitors
Taking on the machines
The OC&C Proposition Index 2012 is the biggest and most comprehensive we have yet compiled
Are you good enough?
Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses