Alex Birch

Senior Leadership

Alex has more than thirty years of experience as a Strategy Consultant, much of it spent with Consumer facing sectors. He works with both established players and new disruptive competitors.

His client work typically covers the areas of growth strategy, competitive strategy, performance improvement and transaction support. Alex has lived and worked in the USA, South Africa, Australia, Western and Eastern Europe. Outside work, he is actively involved with the Charity Sector in Trustee positions. 

Education & Prior Experience

  • LEK Consulting, London, Sydney, Los Angeles and Johannesburg 
  • IMD, Lausanne: MBA with Distinction 
  • Cambridge University, Law
"OC&C Strategy Consultants have a wealth of experience. We create real change to steer profitable growth, driven by strategic insight."

Related Publications

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From the rise of low-cost gyms to the growth of new fitness concepts such as hip-hop spin and yogalates, the fitness industry has evolved at an impressive pace in recent decades

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