Grande consommation
Avant d’être des consultants, nous sommes des hommes et des femmes qui aimons établir des relations avec des personnes issues de tous les domaines de la grande consommation, des fabricants « révolutionnaires » de marques pionnières aux leaders reconnus dans le monde entier, cherchant à bouleverser leur secteur.
Les connaissances que nous avons accumulées au contact des producteurs et des fabricants, d’un côté de la chaîne, et de l’autre côté, des exploitants dans le secteur des loisirs et des détaillants, nous confèrent une vision inégalée de la façon dont passer à la vitesse supérieure en matière de croissance et de performances.
C’est grâce à ce mélange d’expérience, de passion et d’engagement personnel que nous établissons avec nos clients des partenariats gagnants sur la base desquels s’opèrent des transformations décisives sur des questions déterminantes et aussi variées que les produits du secteur :
- la croissance globale de l’entreprise et son positionnement concurrentiel ;
- le développement de la marque et de la gamme de produits ;
- l’exploitation optimale du potentiel des marques de distributeurs ;
- la mise à profit du potentiel des technologies numériques dans la vente et le marketing ;
- l’expansion géographique et multicanale ;
- les stratégies d’accès au marché et de canaux ;
- l’analyse de l’efficacité des fonctions commerciales et du personnel commercial ;
- la maximisation de la valeur des partenariats entre les clients et les détaillants ou les grossistes (management de produits, conditions commerciales, etc.) ;
- l’acquisition, l’évaluation synergique, la coordination et la cession ;
- l’architecture organisationnelle et le changement stratégiques.
Notre expérience et notre engagement personnel aux côtés de nos clients, qu’ils soient des start-ups ambitieuses et avides de développement ou des leaders mondiaux reconnus, orientent nos travaux sur des questions clés
Notre pensée
The OC&C Global 50 2023
2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing on significant price increases. Organic volumes also remained consistent, up 0.8% from last year, but this wasn’t enough for businesses to fully escape the impact of rapidly rising input costs… Our annual OC&C Global 50 report, now in its 21st year, is an independent snapshot of the financial performance of these businesses.
Opportunities & New Frontiers in Pet
In our latest consumer insight, we partner with global investment bank and M&A specialist Harris Williams to dig deep into the pet market.
The OC&C Global 50 2022
In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst backdropped against an unpredictable and volatile period.
Sobering up
Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming torrent of market forces. Incrementalism is no longer an option.
Private Equity & Transactions 2021
2021 was a record year for transactions globally – as activity remained exceptionally strong despite the ongoing challenges of the COVID pandemic, global supply chain issues and the challenges of rising inflation and energy prices during the year.
Trading Places
Just fifteen years ago, the biggest threat to traditional commerce was the internet. Brands that were quick to launch transactional websites (and later apps) emerged as victors. Now those same brands face losing out to the emerging dominance of online marketplaces – the disruptor has become the disrupted.
Highs and Lows
In this year's annual study of the FMCG Global 50 we see that while the Global 50 have seen growth slow, they have outpaced smaller players. As restrictions ease, how permanent is the new dynamic?
Four sustainability myths: are they holding your business back?
The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
B2B digital disruption: A quiet revolution
Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments across a range of capabilities
Ready for the storm
Our latest annual study of the Global 50 FMCG giants shows that whilst Covid-19 has driven huge changes across the consumer goods industry which will pose many challenges they also create opportunities, and the strength of the Global 50 positions them well to ride out the storm and win through the challenging conditions of Covid-19 and the global recession that will follow
It's the uncertainty not the hardship that's so difficult
It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly
The meat of the matter
It’s no secret that in the past few years the meat free industry has experienced a huge boom as consumer attitudes have continued to drive increased demand for meat substitutes and meat free products
Meat substitutes
The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype
How to become profitable in China - a lesson from a food delivery app
China has seen fast growing consumer start-ups with surging numbers of users getting to IPO/capital market very quickly, Luckin Coffee being a recent example. However very few of these start-ups are profitable and there is a question whether they can ever become so
Transform or bust
FMCG market leaders cannot tweak their way out of revenue tight spots
Economic fog - OC&C Food & Drink Top 150 2019
Our latest Top 150 report, produced in partnership with The Grocer, shows the UK food and drink industry under pressure