OC&C Retail Proposition Index 2023

Teaching new dogs old tricks

Thursday 23 November 2023


We’re delighted to share the OC&C Retail Proposition Index, which anoints this year’s winning retailers in the eyes of consumers, and also highlights the key trends influencing UK consumer behaviour over the last year.

Now in its 13th year, the report is based on speaking to over 40,000 consumers and commenting on c.700 of the world’s leading brands.

From the resurgence of multichannel propositions to the growing importance of loyalty, the research reveals several critical consumer trends, and provides a unique long term time series on how these are evolving at both a market and retailer level.

The real question is, of course, what do retailers do about it?

We’ve put together 4 key imperatives for businesses to build resilience and position themselves for success over the next year:


1. Optimise your physical footprint

2. Re-focus on driving share of wallet and loyalty

3. Sustainability remains important despite cost pressure

4. Deliver growth with a clear, differentiated model


View the report


If you would like to talk through our findings or are looking for more information, we'd be delighted to talk.




Tom Charlick, Partner

Matt Coode, Partner 

Read Publication

OC&C Contacts:

Suggested Reading

Friday 21 October 2022

All about value

In this, our 12th annual Retail Proposition Index, published at a time when consumers are grappling with cost-of-living pressures and confidence is at a 50 year low, we reveal how consumer attitudes and behaviours are shifting.

Thursday 05 December 2019

Making life sustainable

The 10th edition of our annual survey on how the world’s consumers rate their leading retailers marks the most volatile year of change in retailer ratings in its history

Wednesday 21 November 2018

Winning hearts and minds

The UK retail industry is not for the faint-hearted: retailers continue to feel the heat from pressure on consumer spending and new and disruptive competitive models

Monday 27 November 2017

Ringing the changes

As the UK retail industry plots its path through an uncertain trading environment, the battle for supremacy has never been more intense

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.