Doing more with less

Forecasting for success

Thursday 09 February 2023


Overproduction is a long-lasting, deep-rooted problem for brands.

15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated.

This is both a huge sustainability problem and a costly commercial one. Yet improving buying processes to better align with future demand can enable brands to reduce wastage, improve operating efficiency, and ultimately drive value.

Following on from our insight on Sustainability in Fashion, our collaborative study with WGSN demonstrates how moving to demand-led planning with more accurate forecasting data can tackle the issue head on. By implementing AI informed models, brands can be confident in their decision-making and weave together commercial and sustainability goals.

It is time to evolve the planning model and create new ways of working which are more efficient and better for the planet.

We’ve put together 5 primary ways brands can optimise their operating model. 


Get in touch:

Mairi Fairley

Olivia May

Read Publication

OC&C Contacts:

Subscribe to our Insights

Find out more with our newsletters and insights 


We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.