OC&C advises Automotive Transformation Group (ATG) on successful sale to Keyloop

Tuesday 07 May 2024 | News

We’re delighted to congratulate Automotive Transformation Group (ATG) on the successful sale of its business to Keyloop.  OC&C supported management by providing commercial vendor due diligence.

ATG is an innovative provider of automotive technology focused on omnichannel retail solutions and employs more than 330 people.  Its solutions are chosen by automotive retailers, OEMs, financiers, and fleet suppliers in over 80 countries and at over 10,000 retail locations to help make the car-buying experience easier.

ATG’s Fusion solution is leading the industry in this aim which was recognised by Keyloop resulting in the recent successful transaction.  This acquisition will allow the two firms to combine strengths and form an integrated technology portfolio that enhances connectivity throughout the entire consumer automotive journey.

We extend our best wishes to both ATG and Keyloop as they embark on this new chapter together.

OC&C and Private Equity

We’re a leading strategy consultancy in the Automotive and Software sectors, working internationally with clients spanning global corporations, local champions and investors.  We help those clients find value-creation opportunities while navigating the significant changes occurring in the Automotive industry.

In private equity, through working in close partnership with our clients, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles.

How we can help: 

  • We provide commercial due diligence and vendor due diligence for transactions and refinancing.
  • We assist investors with accelerating or improving their portfolio companies' performance.
  • We help investors identify potential investment themes or assets to target.

For more details on our experience in this space, please contact: 

Mark Jannaway, Partner, Automotive & Logistics Practice

Nicholas Farhi, Partner, Automotive & Logistics Practice

Oleg Tschernizki, Partner, TMT Software Practice

Felicity Latcham, Associate Partner, Automotive & Logistics Practice


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